Yearbooks

BACK

Research process 812


 
Module code NME 812
Qualification Postgraduate
Faculty Faculty of Economic and Management Sciences
Module content

 Introduction to marketing research in general and to qualitative and quantitative marketing research approaches in particular. The module also provides an overview of the typical process to be followed in planning and executing a marketing research project.
Module credits 18.00
Prerequisites Only for students admitted to the MPhil degree in Marketing Research
Contact time 1 full contact day 5 times per semester
Language of tuition English
Academic organisation Marketing Management
Period of presentation Semester 1 or Semester 2
The information published here is subject to change and may be amended after the publication of this information. The General Regulations (G Regulations) apply to all faculties of the University of Pretoria. It is expected of students to familiarise themselves well with these regulations as well as with the information contained in the General Rules section. Ignorance concerning these regulations and rules will not be accepted as an excuse for any transgression.

Postal Address:
University of Pretoria
Private Bag x 20
Hatfield
0028

Location:
GIBS | Groenkloof | Hatfield
Hillcrest | Mamelodi | Onderstepoort | Prinshof

Student Service Centre (for Contact students):
Contact Centre - Telephone: 012 420 3111
Contact Centre - Email: [email protected]

UPOnline Call Centre (for Online Students):
Call Centre - Email: [email protected]

Get Social With Us

Download the UP Mobile App

Copyright © University of Pretoria 2024. All rights reserved.

Careers@UP | Tenders@UP | Ethics Hotline | PAIA Manual | Privacy Notices | Website Privacy Notice | Disclaimer | Terms of use

FAQ's Email Us Virtual Campus Share Cookie Preferences